Pre-launch website checklist: SEO, speed and security
A practical checklist to get your site found on Google and winning customers before launch.
Core SEO
- A unique title and meta description per page.
- One clear H1 per page.
- Internal links between pages.
- Alt text for images.
- sitemap.xml and robots.txt.
- Connect Search Console and submit the sitemap.
Speed
- Compress images and use WebP.
- Enable caching.
- Remove unneeded scripts.
Security
- SSL on and http redirected to https.
- Keep plugins and themes updated.
- Automatic backups.
Conversion
- A clear contact button and WhatsApp.
- A short form.
- Goal tracking in Analytics.
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FAQ
How long until a site appears on Google?
It varies — indexing can take days to weeks; submitting a sitemap and publishing good content helps.